Cask Report - 2009/10 Helping British pubs beat the recession

Cask beer is Britain’s national drink - a living, fresh, flavoursome product that sits at the heart of British pub culture.

A few years ago many people had written it off as being in terminal decline, but over the last few years, cask beer has seen a remarkable turnaround. It's now outperforming every other beer style, benefitting from the increasing demand for products with local provenance, natural ingredients and interesting flavours.

And while the average retail price of cask beer is lower than that of many other beers, cask beer creates a value chain for publicans who stock it and keep it in good condition.

The Cask Report is the definitive guide to the cask beer industry, with all the information you need on what's happening to it, who'’s drinking it, and how to profit from stocking it. It's backed by a range of brewers and other organisations that represent the entire industry, uses independent data sources, and is written by an independent author...read our pdf document

Cask Ale Report - 2008/09 Britain's national drink comes to the rescue of the British pub.

Cask ale is outperforming the rest of the beer market. In the context of a dire year for beer across the board, cask ale has been the star performer, doing better than any other ale or lager category. In the year to May 2008, cask shows only a slight marginal decline: -1.3% in volume, and only -0.3% in value. This compares to a total beer market decline of 8%, and means cask ale is doing better than not only keg and smoothflow ales, but also standard and premium lagers. (All figures from Nielsen). Cask ale is therefore growing its share of the total beer market.

Regional and local ale brewers have seen an overall return to net value growth...read our pdf document

Cask Ale Report 2007/08 The true state of the market for cask ale in 2007.

In an age of ever-more monolithic global corporations and homogenous high streets, one of the most appealing aspects of the cask ale industry is that it is disparate, regionalised and made up of many different bodies and groups. The only problem is that the industry is sometimes criticised for not speaking with one, unified voice.

This report is an attempt to help change that.

It has been funded by a variety of brewers and organisations from across the industry,...read our pdf document